Bubbly, energetic, and upbeat, Emergen-C's identity could be anyone's with these fizzy drink mixes. With an emphasis on energy and confidence, this rebrand needed to modernize and refresh Emergen-C's identity to keep up with its message of well-being and empowerment. Bright colors distinguish the flavors and type of mix and the bold icons and type convey the friendly and spirited nature that comes in each packet of an Emergen-C drink mix.
