Coffee or tea? Although the two are quite different, this branding brings coffee and tea together to convey this festival's purpose: celebrate both! With American Typewriter, the professional and calming elements associated with both drinks (whether that’d be mornings in the office or a wind-down before bed) come through to connect with the audience’s relationship with coffee and tea. However, when paired with the cute icons, casual language, humor, and bright earth tones, it all comes together to reveal the upbeat nature of the Coffee & Tea Festival.
